Having been the face for L'Oreal, Louis Vuitton, and Calvin Klein, Scarlett Johansson is bringing out her inner designer. Not only is she collaborating with Reebok to design a line of retro aerobic-inspired workout gear, called "Scarlett ♥ Rbk," but she will appear in their global print, TV, and Internet ads to promote the line.
“Scarlett embodies the pulse points of our brand—individuality, authenticity and a life lived to the fullest in perpetual motion,” Paul Harrington, president and CEO of Canton, Mass.-based Reebok, said in a statement about the 21-year-old actress. “These characteristics make her the perfect fit for our new women’s footwear and apparel collection and also for our exciting new women’s campaign.”
Click below to get a sneak peek at the new line. I'm not crazy about the heart cut-outs and the 80's style is not jiving with me. I mean, this is the woman who epitomizes the modern sex kitten and old-Hollywood glamour, but rather than coming out with something hot or sexy, it's old (come on, the 80's?!?) and juvenile. Nowhere close to what Stella McCartney has done for Adidas. The sneakers are cute, though I'm still disappointed that this line just isn't more....exciting. There's just nothing new or fun about this. I think Reebok missed the mark here, but it doesn't matter, people will flock to buy this line 'cause it was designed by Miss J. Marketing, ya know? The collection is due in high-end retailers in March 07.
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